HEI New Zealand

The Hirshberg Entrepreneurship Institute in New Zealand is a high impact 1-day bootcamp. By creating a highly interactive, intimate venue for networking, storytelling, and problem solving, the Institute offers a safe, stimulating environment for hundreds of for-profit and not-for-profit entrepreneurs to learn about retailing, financing, marketing, operations, distribution, logistics, supply chains, organizational challenges, finding personal balance, managing change, and the many other areas that are fundamental to growing a business. The “case” method approach ensures a practical and grounded real world experience. Participants take home a wealth of pragmatic and useful ideas and strategies that can be immediately put to work in their expanding enterprises.

Hirshberg Entrepreneurship Institute in New Zealand 2023: Navigating the US Consumer Market


In November 2023, the Hirshberg Entrepreneurship Institute and NZTE presented a one-day event filled with key insights into the current CPG (consumer packaged goods) environment, direct from the experts. The workshop’s goal was to enhance entrepreneurs’ knowledge of the US market and help them gain skills to navigate its challenging landscape, focused on the natural products, health and wellness, skincare, and pet food sectors. With shared learnings, success stories, and the nuts and bolts of challenges met, our experienced presenters explained how they have achieved long-term goals in the US maket and how growing businesses could follow in their footsteps. To round out the learnings of the day, three selected business cases were chosen for exploration in a panel discussion format.


Highlights of Previous Institutes

2023: 16 November – In-person at NZTE HQ Auckland and Virtual
2022: 15-17 November – In-person in Ngātīmotī and Virtual
2021:  9-11 November – Virtual
2020: 10-12 November – In-person at NZTE HQ Auckland, and virtual
2019: 19-20 November – Orakai Bay, Auckland
2018: 13-14 November – The Pavilion, ANZ Centre, Auckland
2017:  6-7 November – The Pavilion, ANZ Centre, Auckland


If you registered to attend any of these previous Institutes, you may view recordings of these events on the Restricted Resources page.