Joel Henry has built food and beverage businesses for more than 30 years, and now helps them avoid his same mistakes under the aegis of RBL Think. Joel founded the Fig Food Company, a pioneer in the plant-based segment, category leader, winner of multiple awards and undercapitalized. His prior leadership roles include: Campbell’s, Diageo, Mondelez and Kraft. Joel earned his AB from Cornell, his MBA from Duke’s Fuqua School (where, like Tim Cook, he was a Fuqua Scholar) and lives in NYC.