HEI in Boulder, CO – April 29-May 1, 2024
Includes Pitch Application Access

$350.00$955.00 for 1 year

In-Person: $350.00 – $870.00, with online access for 1 year

For $350 per person, you can select a single day in-person ticket for the date of your choice. Attend all three days for the discounted rate of $870, which includes all meals. Add on a discounted ticket for $85 more to attend Naturally Boulder’s Spring Fling on Wednesday evening for even more networking opportunities.

This year’s Institute will be held Monday, May 1 – Wednesday, May 3, 2023 at the Boulder JCC, 6007 Oreg Ave., Boulder, CO. See agenda for daily schedules. Note that you must be a registered guest (either in person or online) in order to apply to be a featured Case Study, pitch to investors, or pitch to Sprouts Farmers Market.

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The Hirshberg Entrepreneurship Institute is a high-impact 3-day boot camp conceived by Gary Hirshberg in 1998 based on his experience leading Stonyfield Farm from its start as a 7-cow operation in 1983 to its current nearly $400MM annual sales level. Previous Institutes have been held in CA, CO, MA, NH, NY and abroad in Toronto, Vancouver, and Auckland, NZ under various names including the Stonyfield Entrepreneurship Institute and the Social Venture Institute.

By offering a highly interactive, intimate venue for networking, storytelling, and problem-solving, the Institute offers a safe, stimulating environment for hundreds of for-profit and not-for-profit entrepreneurs to learn about financing, marketing, organizational challenges, managing change, and the many other challenges fundamental to growing a successful enterprise. The “case” method approach ensures a practical and grounded real world experience. Participants take home a wealth of pragmatic, useful ideas and strategies that can be immediately put to work in a growing enterprise.

98% of participants have rated the Institute as either excellent or very good in terms of:

  • Applicability of sessions to their work
  • Overall knowledge and experience of panelists
  • Fulfillment of learning expectations
  • Introduction of innovative business strategies
  • Interaction and learning from participants
  • Access to new contacts and networks


Take a look at the fantastic lineup of sessions that we have planned.


Learn more about our impressive speakers. (Link coming soon.)


We’ll be wherever you are! The conference will be presented in Boulder, Colorado and remotely via Zoom. The Boulder JCC is located at 6007 Oreg Avenue, Boulder, Colorado, 80303.

Case Studies

Do you have a question or challenge about how best to structure your business, secure capital, or position your brand for success? Over the course of two finance sessions, two marketing/brand positioning sessions, and one e-commerce session, 10 entrepreneurs will have the chance to get personalized, cutting-edge advice from a group of world-class experts.

This is a fantastic opportunity to receive insights and advice from CEOs and founders who guide hundreds of millions of dollars of businesses from start-up to Fortune 500. And if you are not ready to submit your own pitch, we guarantee that you will receive fantastic insights and ideas from watching and hearing these live cases.

Please note that all Case Study applicants must be registered to attend the conference as in-person guests. All applications are due on April 4, 2024.

Click Here to Apply to Present a Case Study.

Pitch to Investors

Raising money is key to any growing company. And now is a particularly good time for healthy brands to pitch for investment with the health and green sectors booming. Our last four HEI pitching days resulted in some serious and successful raises, and this year promises to be even better as our panel of investors will listen to seven pitches on Wednesday morning. And if you are not ready to submit your pitch, this is a great opportunity for you to watch and learn from both those who are and also from the investors’ questions and responses. Don’t miss this valuable day.

If you’d like to pitch to our cohort of investors during the online event, you can submit a pitch application form. This form will be available for you as soon as you register for the conference!

Please note that all pitch applicants must be registered to attend the conference as in-person guests. All applications are due on April 4, 2024.

Click Here to Apply to Pitch to Investors.

Pitch to Retailers

If your business is ready to appear on retail shelves, this HEI conference presents a unique opportunity: the chance to pitch directly to purchasing teams! This could be a game-changer for a young brand. In this session, you’ll learn first-hand what is most important to a retail buying team when they consider introducing new products. Whether you apply to pitch or just observe these live pitch discussions, this is sure to be an invaluable learning opportunity.

To submit a pitch live to the retail purchasing teams during the event, first register to attend the conference. Please note that all pitch applicants must be registered to attend the conference in order for their pitch to be considered.

Please note that all pitch applicants must be registered to attend the conference as in-person guests. All applications are due on April 4, 2024.

Click Here to Apply to Pitch to Retailers 

Refund Policy

Registrations to the April 29 – May 1, 2024 conference are refundable until April 22, 2024 at noon EDT/10:00 a.m. MDT, minus a $20 processing fee. Requests for a refund should be submitted to info@hirshberginstitute.com. Please note that registration refunds will also cancel access to the case study and pitch application portals.


The HEI has a limited number of rooms available at the Hilton Garden Inn Boulder (2701 Canyon Blvd, Boulder, CO 80302), for just $149/night + tax. The hotel is just minutes from the JCC and downtown Boulder! Register before April 7, 2024 to take advantage of this opportunity.

Reservations can be made by calling the Hilton Garden Inn in Boulder directly at 303-443-2200 and requesting the “Hirshberg Entrepreneurship Institute group block.” Reservations can also be made with the Hilton Hotels room reservation department by calling their toll-free number 1-800-HILTONS and requesting the “Hirshberg Entrepreneurship Institute group block,” or via the Internet using the Personalized Group Web Page link <https://www.hilton.com/en/attend-my-event/hirshberg-institute2023/>. If cancellations are necessary, rooms must be cancelled with a cancellation number obtained by 6:00 p.m. two days prior to arrival to avoid a cancellation fee (one night’s room rate + tax). If the reservation is not cancelled and the guest fails to arrive as scheduled, a no-show fee will be applied (one night’s room rate plus tax.)

Amenities include:

* Complimentary WIFI for basic needs
* 24-hour fitness center, outdoor pool (located in the adjacent Embassy Suites Boulder)
* Business center
* Discounted self-parking of $16 per night
* Hilton Honors Points


Additional information

Day Of Week

ALL 3 DAYS, Monday, Tuesday, Wednesday