| US EST Time | NZ Standard Time | |
| Tuesday, 11/9 | Wednesday, 11/10 | Day 2 Program |
| 2:00-2:10 PM | 8:00-8:10 AM | Welcome and Logistics |
| 2:10-2:40 PM | 8:10-8:40 AM | Chat with Heidi Traore, Supplier Relationship Manager and Ben Nauman, Senior Director of Purchasing for National Co+op Grocers ($2B retailer) Moderated by Gary Hirshberg and Bob Burke Download Bob’s Glossary of Terms here |
| 2:40-4:20 PM | 8:40-10:20 AM | 1st MARKETING PANEL – POSITIONING YOUR BRAND STORY: Based on previously submitted case proposals, two different businesses will present their marketing, communication and positioning story for review by Bob Burke, Patrick Coyle, Lisa King, Betsy McGinn, Ben Nauman, Corinne Shindelar, Heidi Traore and Gary Hirshberg Case 1: Avalon Organics – Allan Richardson, Presenter Case 2: Chia Sisters – Abbie Tebbutt and Bonnie Slade, Presenters |
| 4:20-4:30 PM | 10:20-10:30 AM | Break |
| 4:30-5:15 PM | 10:30-11:15 AM | 2nd MARKETING PANEL – POSITIONING YOUR BRAND STORY, Part II: Case 3: Yum Foods NZ – Sarah Hedger, Presenter |
| 5:20-6:05 PM | 11:20-12:05 PM | Q&A with Lee Robinson, VP – Dairy, Frozen, Coffee & Tea for Whole Foods Markets – Do’s and Don’ts about presenting your brand to one of the largest natural foods retailers in the US. Moderated by Gary Hirshberg, Elliot Begoun and Bob Burke |
| 6:10-6:25 PM | 12:10-12:25 PM | Break for people to grab their lunches/dinners |
| 6:25-7:50 PM | 12:25-1:50 PM | Lunch Speakers Roman Jewell, CEO/Founder, Fix & Fogg Maggie Hewitt, Founder, Maggie Marilyn |
| 7:50-8:00 PM | 1:50-2:00 PM | Summary and Day 2 Wrap-up with Gary Hirshberg |
Schedules and speakers are subject to change.
