Seth Goldman is Founder of Eat the Change™, a platform to inform and empower consumers to make dietary choices aligned with their concerns around climate and health. The first business launched under the Eat the Change™ umbrella is PLNT Burger, a plant-based quick-serve restaurant that offers delicious burgers, sandwiches, fries, and soft-serve.
Seth and his wife, Julie Farkas, have also launched ETC Impact, which is a platform to invest $1 million over the next three years into non-profit organizations that educate and inspire consumers to make climate-conscious choices with their diet.
Seth is also the Co-founder of Honest Tea and Chair of the board of Beyond Meat. He has been widely recognized for his entrepreneurial success and impact, including Ernst & Young’s Entrepreneur of the Year in Greater Washington, the Washington DC Business Hall of Fame, Beverage Industry magazine’s Executive of the Year, Beverage World’s #1 Disruptor and Partnership for Healthier America’s CEO of the Year.
He is a graduate of Harvard College (1987) and the Yale School of Management (1995) and is a Henry Crown Fellow of the Aspen Institute. Seth and Barry Nalebuff are the authors, along with graphic artist Soongyun Choi, of The New York Times bestseller Mission in a Bottle. The book, told in comic book form, captures their efforts to create a mission-driven business in a profit-driven world. Seth serves on the advisory board of Bethesda Green, a local sustainability non-profit he co-founded.