Adam Spriggs is a founding member at The Angel Group, a syndicate of industry professionals who invest in promising early stage CPG brands including Siete, Loverboy, Poppi, Aura Bora, Bubble Skincare, Better Booch, Proper Good, Goodles, Chubby Snacks, and Barcode.

Adam is also a partner at Thirst Craft, a team of CPG-obsessed strategists and designers who work with entrepreneurs to position and develop their brands to realize their greatest commercial potential. Thirst clients include Campari, Ooni Pizza, Carlsberg, Boston Beer, and Loverboy.

Adam’s work and perspectives have been covered by notable trade groups including New Hope, BevNet, Nosh, Foodbytes, The Naturally Network, The Dieline, SKU and The Specialty Food Association.