Alex Bogusky’s career in advertising began over twenty years ago when he joined a 16-person ad agency called Crispin and Porter. Under Alex’s direction, Crispin Porter + Bogusky grew to more than 1,000 employees with offices in Miami, Boulder, Los Angeles, London and Sweden, and with annual billings over $1billion. During Alex’s leadership, CP+B became the world’s most awarded advertising agency, and in 2010, Alex received the rare honor of being named “Creative Director of the Decade” by Adweek magazine.
After leaving CP+B in 2010, Alex focused on being an entrepreneur, designer and investor. Along with his wife Ana, he launched COMMON, a community for accelerating social ventures, and advertising agencies Made and Humanaut. As an advisor and angel investor, he has worked with dozens of startups, including Lyft and SpotX, and founded Batshit Crazy Ventures, an early stage venture capital fund.
Always drawn to social responsibility, Alex created groundbreaking initiatives such as the “Truth” campaign, which was named the most successful social advertising campaign in U.S. history. His work with Vice President Al Gore debunked the notion of “Clean Coal.” And in 2011, Alex rebranded The Climate Reality Project and launched 24 Hours of Reality – the most highly viewed streaming web event to date.
In mid-2018, Alex returned to CP+B as Co-Founder and Chief Creative Engineer, where he leads in all aspects of the agency, including creative direction, innovation, strategy, and talent.