Andrew Criezis is the Senior Vice President and General Manager of NielsenIQ global SMB business. He is a subject matter expert in CPG, go-to-market strategy (GTM), retail and brand analytics, emerging brands, and revenue generation. Andrew spent 10 years at NielsenIQ in senior leadership roles including SVP of Global Sales Operations and Sales Enablement before helping launch Byzzer, an award-winning CPG data and analytics platform, as its Chief Product Officer in 2020. His long and varied experience qualifies Andrew to speak authoritatively on topics ranging from global product and integrated marketing to sales enablement to retail industry forecasting.