Andy McLeish is a partner and head of strategy at Shine. One of New Zealand’s most well-respected marketing and strategy leaders, Andy spent over a decade in marketing and innovation roles within businesses as diverse as Fletcher Building and NZ Lotteries, where he rose to the role of
Marketing Director. Andy then enjoyed five years as Head of Strategy at Colenso BBDO, working across many of New Zealand’s largest and most successful brands including Fonterra, Frucor, and DB, helping put Colensoin the top 5 most effective agencies in the world for three years running. Following that, he spent time consulting in business and brand strategy and is now a partner at Shine, leading strategy for brands including Spark, Genesis Energy, Lion, and Z, as well as working with smaller startups on brand strategy.