For the last 20 years, Andy has devoted his uncanny acumen for what it takes to build successful brands, his unwavering focus on the fundamentals, and his unparalleled network to help dozens of entrepreneurs in rapidly building profitable companies. And, informally mentoring hundreds more.

His polite but direct tell-it-like-it-is style delivers immeasurable value to entrepreneurs by demystifying investing, helping them see around corners, be better leaders and grow businesses that are built to last.

During his successful career with General Foods and Kraft Foods, Andy developed his strong marketing, sales, operations and finance backgrounds. During this time, he recognized that nurturing smaller businesses to achieve rapid growth was his passion and has been focused on investing in and helping to operate small consumer products companies ever since. Andy has been an active part of the emerging branded consumer products eco-system since founding our predecessor firm 2x Consumer Products Growth Partners in 2001.

What sets Andy apart is his passion for entrepreneurs and helping them succeed. He was named by Forbes Magazine as one of the “25 Most Influential Kingmakers in Consumer and Retailer Companies” and has participated in more educational webinars, workshops and panels than just about any person in the industry.

As a single dad by choice via surrogacy, Andy is passionate about making the world a better place for his (not so) little girl, and never tires of rooting for his Wisconsin Badgers or reliving the summer he spent traveling (for work!) with musical icon Jimmy Buffett.

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