You could say Perfect Snacks CEO and Co-Founder Bill Keith was born a leader. After all, he’s the eldest of 13 siblings known for producing Perfect Bar: The Original Refrigerated Protein Bar. Bill’s quest to create Perfect Bar began in college, when he submitted a business plan for a class project, outlining his concept for a first-of-its-kind refrigerated protein bar made with whole food ingredients — a concept hatched from a childhood recipe, created by his father.

Over the next 14+ years, Bill and his younger siblings worked tirelessly to turn the crowded, $6-billion protein bar industry upside down, leading consumers away from the highly-processed, non-perishable snack aisles, to the fresh and functional snack and beverage coolers where Perfect Snacks products continue to carve out desirable, high-velocity fridge real estate in more than 27,000 stores nationwide, including Costco, Target, Kroger, Safeway, Whole Foods, Trader Joe’s, Starbucks and 7-Eleven. 

  • Co-founded Perfect Snacks in 2005 with Perfect Bar: The Original Refrigerated Protein Bar 
  • Anchored the fresh-snacking set, establishing brand as a category pioneer in retailers nationwide 
  • Built out senior-leadership team of VP’s and directors from Nation’s leading CPG brands to support brand growth to $100MM+
  • Oversees the company’s sales and distribution-channel management, implementing a data-driven mindset to drive decisions
  • Named ‘Entrepreneur of the Year’ by Ernst & Young (San Diego Region), ‘Inc. 5000 Fastest Growing Privately Held Companies in the U.S.”, “Most-Admired CEO” by San Diego Business Journal, and “Inc. Best Workplaces 2019”