The Hirshberg Entrepreneurship Institute Case Studies and How to Submit One
The Institute is built around cases submitted by attendees. Cases are real problems or challenges that you would like our panelists to address. Panelists will ask you clarifying questions and then provide feedback, and as time allows, audience members are invited to contribute as well.
The Four Case Topics are:
- Financing Your Business
- Positioning Your Brand Story
- eCommerce
- Overcoming Organizational Challenges
If you’re interested in learning more or if you are unsure of where your case fits, just submit it and we will figure that out for you!
Case Study Format:
Here is how the case study sessions work:
The facilitator introduces the case study session and reviews the ground rules, the presenting entrepreneur then takes up to 5 minutes to introduce the enterprise and the challenge. The panel then asks clarifying questions at which point the presenting entrepreneur switches over to “listening mode” as the respondents give feedback and give constructive suggestions followed by concise suggestions from the audience. At the conclusion, the presenter is given a chance to make some brief closing comments. Each case gets about 45 minutes.
Case Study Guidelines:
Case study sessions are most effective when these guidelines are observed:
- Confidentiality – Everything shared during the case study is 100% confidential. We ask all audience members to observe a code of confidentiality.
- Honesty – We encourage the presenting entrepreneur and respondents to be as honest and direct as possible.
- Brevity – In order to keep the session as interactive as possible, we encourage presenters and audience members to keep their comments brief.
To Submit a Case for Consideration –
All attendees are welcome to submit one or more cases for any of the topic areas. A committee comprised of the Panelists, and lead Sponsors will select the final cases to be presented based on:
- Impact of the problem – How big a challenge does this problem pose to the enterprise?
- The clarity of the problem and presenter – Does the presenter seem to have a good grasp and understanding of the problem and do they communicate clearly?
- The potential relevance of this challenge for all attendees – Will this case have the potential to be interesting, instructive or relevant to all attendees?
- Will the audience find the case interesting
To be considered, we must receive applications by the End of Business on Thursday, May 24th.