David Karr co-founded Guayaki with Alex Pryor, his “soul brother” in 1996. Serving on the board as the brand steward, David is responsible for the look, feel and story of Guayaki.
Guayaki’s vision is to inspire us all to come to life. Guayaki’s mission is to steward the spirit of yerba mate from seed to shelf to power Market Driven Regeneration to catalyze vibrant ecosystems and communities. David is committed to creating sustainable, regenerating enterprises that nourish the planet and humanity.
He lives on his community farm on Salt Spring Island, BC, Canada with his wife Jennifer Lloyd and two boys Alex and Rio.