Elly Truesdell is Founder and Managing Partner of New Fare Partners, a venture capital fund centered on the modern eater and evolving American palate. As Global Director of Local Brands & Product Innovation at Whole Foods Market for nearly a decade, Elly played a pivotal role in driving the growth of the natural and organic food industry, propelling some of today’s most iconic consumer brands. Elly is also the co-founder of Made by Nacho, a premium pet food brand with chef Bobby Flay. She was a Partner at venture fund Almanac, before founding New Fare. Elly holds a BA in Media Studies from the University of Virginia, and sits on the Boards of Made by Nacho, Foxtrot, Luke’s Lobster & Wellness in the Schools.