Born on Stonyfield Farm and raised by organic food entrepreneurs, Ethan has had both food and business in his blood since Day 1. His first line was a handful of apple cider vinegar shots made with real fruit juice. Doing all the R&D from his kitchen and design from his laptop, he created his brand and launched the first products in July 2017. Ethan’s team has grown and launched over 15 shots since, ranging from Immunity to Energy functions.