Hallie is Co-Founder & Partner at New Fare Partners, an investment fund centered on the modern eater and evolving American palate. Hallie specializes in Marketing and what it means to build a next-generation brand. With an ability to drive best-in-class execution at each stage of a young business, Hallie’s brand expertise is rooted in a deep understanding of the CPG value chain. Hallie spent her early years in food overseeing new product commercialization at Canopy Foods, as a portfolio manager at Almanac, and launching omni-channel pet brand, Made by Nacho, leading Marketing and Go to Market efforts. Hallie began her career in FinTech at Forbes’ named “Next Billion Dollar Startup”, Orchard Platform, where she led brand marketing through to its acquisition. Hallie holds a B.S. in International Business with a French minor from the College of Charleston.