James has been in the world of retailer for over a decade and cut his teeth primarily on the supplier side of multinational CPGs. He moved over to the buying side with Walmart.com. His first foray into the world of food was with developing a premium better for you private label program for Walmart eCommerce. It was the perfect intersection of his personal passion for food coupled with his professional experience and skills. At Thrive Market, James leads the Branded Food categories of Snacks, Bars, Condiments & Sauces, Grains, Pasta & Bread, Soups, Meals & Side Dishes, and Canned & Packaged Foods.