Janie Hoffman is the CEO & Founder of Mamma Chia, an organic plant-based food and beverage company powered by chia in Carlsbad, CA and the category innovator and creator of the first-to-market chia seed beverage. The company offers several lines of delicious plant-based foods and beverages throughout the US.
Janie was named the “Person of the Year” by BevNET Magazine and was featured as a Beverage World “Category Disruptor.” Mamma Chia was also named “Breakout Brand” by Beverage World and “Best Retail Brand” by Nutritional Outlook. Mamma Chia is a Certified Women-Owned business, Certified B Corporation and a member of 1% for the Planet.
Mamma Chia’s mission is to share the magic of chia and lead in its renaissance. The company is dedicated to offering the highest quality organic plant-based foods and beverages that provide vitality, energy and strength. Mamma Chia is a conscious and sustainable company that honors and uplifts both the soul of humanity and the soul of the planet.
Janie has authored two books on health and wellness. Chia Vitality (Crown/ Random House), shares her story of overcoming multiple autoimmune challenges and offers readers a roadmap to better health, greater vibrancy, and a more meaningful and purposeful life. Her second book, The Chia Cookbook (Ten Speed Press/Random House), features 80 recipes that prove how easy it is to boost nutrition and enhance the taste of every meal with chia seeds.
Prior to starting Mamma Chia, Janie taught meditation, mindfulness and spiritual studies in North America and Asia. She continues to work passionately promoting conscious business practices and healthy lifestyles.
Janie is a graduate of California State University, Long Beach with a B.A. in Marketing. In addition to her love of chia, Janie and her husband, Lance, enjoy growing Hass avocados on their small farm in rural San Diego county with their sweet dogs, Yogi and Bodhi.