Hirshberg Entrepreneurship Institute brings you:

Building Your Natural Products Business
for Domestic and Export Markets

About the Event

Long-time U.S. Natural Products leader Gary Hirshberg (and colleagues) once more brings his Entrepreneurship Institute to New Zealand.

This two-day boot camp is based on decades of experience in helping Natural Products entrepreneurs grow successful enterprises and learn the basics of how to break into the U.S. market.

For nearly 20 years, HEI has offered thousands of business leaders practical, hands-on advice about financing, sales, marketing, eComm, organisational challenges, finding personal balance, managing change, and key concerns that are fundamental to growing an enterprise in today’s competitive marketplace.

The Auckland HEI brings together U.S. and N.Z. business leaders to help companies large and small “up your game,” whether you are seeking to export or just grow a healthy, sustainable business.

Ninety-eight percent of participants have rated the Institute either excellent or very good in terms of:

  • Applicability of sessions to their work
  • Introduction of innovative business strategies
  • Overall knowledge and experience of panelists
  • Interaction and learning from participants
  • Fulfillment of learning expectations
  • Access to new contacts and networks

Download our full 2019 event programme (PDF).

2020 Programme will be coming soon. Stay tuned!

Event Images

Eat My Lunch CEO/Co-Founder Lisa King gave an inspiring lunchtime presentation about her exciting social venture at the 2019 Auckland HEI
The Honorable NZ Minister of Agriculture Damien O’Connor spoke and took audience questions and also joined a lively panel on Day 2 of the 2019 Auckland HEI
Four companies presented superb finance pitches to a dynamic investor panel at the 2019 Auckland HEI


Date: November 19 & 20, 2019
Location: Orakei Basin, 231 Orakei Rd, Remuera, Auckland


Learn more about our wonderful speakers.


We have two exciting days planned! Find more details on our schedule page.


If you’re interested in attending the Institute, download a registration form and scan and email or fax/post it before 31 October to Brendan Hoare at:


Buy Pure New Zealand
PO Box 95005, Swanson, Auckland 0653
M: +64 027 288 8618
DDI: +64 09 832 8986

Want to know a little more about what to expect from the Institute? Read about last year’s event through the eyes of one of our panelists.