| Time | Activity |
| 7:30-8:30 AM | Registration and Breakfast |
| 8:30-9:00 AM | BUILDING AND MANAGING A CASH FLOW PROFORMA: Gary Hirshberg and US financial advisor Elliot Begoun will explain the hard-earned basics of how to project and manage your cash needs |
| 9:00-10:30 AM | FINANCING YOUR BUSINESS: Based on previously submitted case proposals, two different businesses will present their financing ambitions and plans for feedback from a panel featuring Gary, Elliot, a commercial banker, venture capitalist, two private “angel” investors and possibly an investment banker |
| 10:30-10:45 AM | Coffee/Tea/Restroom Break |
| 10:45-12:15 PM | FINANCING YOUR BUSINESS, Part II: Based on previously submitted case proposals, two different businesses will present their financing ambitions and plans for feedback from our panel |
Financing Your Business Panelists:
- Elliot Begoun, Founder/CEO, The Intertwine Group; Investment Advisor & Investor (US)
- David Bell, Co-Founder/President, Idea Farm Ventures; Frmr Professor, Wharton School
- Kirsty Campbell, Director/Comm’l Advisor; Ind Director NZHL Financial Services, NZ
- Andrew Chambers, Commercial Finance Adviser, Eightfold Financial Svcs
- Gavin Haworth, Head of Transaction Banking Comm & Agri New Zealand, ANZ Bank
- Walter Robb, Former Co-CEO Whole Foods; Investment Advisor and Angel Investor (US)
| 12:15-1:15 PM | Lunch with “Lessons Learned” speech by Lisa King, CEO of Eat My Lunch |
| 1:15-1:30 PM | Coffee/Tea/Restroom Break |
| 1:30-3:00 PM | 1st MARKETING PANEL – POSITIONING YOUR BRAND STORY: Based on previously submitted case proposals, two different businesses will present their marketing, communication and positioning story for review by Bob Burke, Gary, Betsy McGinn (US EComm expert), Walter Robb (former Whole Foods Co-CEO), Corinne Shindelar (CEO of the US Independent Natural Foods Retailers Association) and Others |
| 3:00-4:30 PM | 2nd MARKETING PANEL – POSITIONING YOUR BRAND STORY FOR U.S. WHOLESALE, RETAIL AND eCOMMERCE SALES: Based on previously submitted case proposals, two different businesses will present their marketing, communication and positioning stories for review by our panel. |
| 4:30-4:45 PM | Coffee/Tea/Restroom Break |
| 4:45-5:30 PM | 3rd MARKETING PANEL – POSITIONING YOUR BRAND STORY Based on previously submitted case proposals, one business will present their marketing, communication and positioning stories for review by our panel. |
Marketing Panelists:
- Bob Burke, Principal, Natural Products Consulting (US)
- Simon Curran, CEO/Co-Founder, Shine (NZ)
- Lisa King, Founder/CEO of Eat My Lunch (NZ)
- Betsy McGinn, Founder of McGinn eComm
- Walter Robb – Former Co-CEO Whole Foods; Investment Advisor and Angel Investor (US)
- Corinne Shindelar, CEO, Independent Natural Foods Retailers Association (US)
- Kylie Bailey
| 5:30-6:00 PM | Break |
| 6:00-6:30 PM | Cocktails |
| 6:30-7:45 PM | Dinner with Attendee Introductions |
| 7:45-9:00 PM | TALES FROM THE TRENCHES: Chef, restaurateur, entrepreneur and Kea World Class NZ Supreme Award winner Peter Gordon will share his story about overcoming challenges in building his internationally-renowned company and Gary Hirshberg will present his 8 top business lessons from his 40-year career building Stonyfield and other enterprises. |
