HEI Online Access – 3 Day Access

HIRSHBERG ENTREPRENEURSHIP INSTITUTE – MAY 2023 – BOULDER AND ONLINE

REMINDER: ALL TIMES ARE MOUNTAIN DAYLIGHT (DENVER) TIME

Links for each day’s online meeting are above the schedule for that day

Monday, May 1-Day 1 Program

https://us02web.zoom.us/webinar/register/WN_gZqRYlaWQoCrOcdVwn1VHQ

9:00 – 9:10 a.m.	WELCOME AND LOGISTICS
9:10 – 10:00 a.m.	HOW TO NOT RUN OUT OF CASH Gary Hirshberg, Andy Whitman (Managing Partner, Loft Growth Partners) and Elliot Begoun (Founder & Brand Champion, TIG Brands) will provide a practical guide to how to project and manage your cash needs (and not run out of cash)
10:00 – 11:40 a.m.	CASE STUDIES – FINANCING YOUR BUSINESS – SESSION 1 Four companies will have the opportunity to present their real time case question about determining your best financial strategy to a panel of experienced experts
11:40 a.m. – 12:20 p.m.	LUNCH BREAK
12:20 – 1:20 p.m.	PANEL: INNOVATIVE FINANCING ALTERNATIVES with Elliot Begoun, Gigi Chang (Managing Partner at BFY Capitaltitle), Jonny Price, VP of fundraising for Wefunder; and Jasper Von Brakel (title)
1:30 – 3:08 p.m.	CASE STUDIES – FINANCING YOUR BUSINESS – SESSION 2
3:08 – 4:00 p.m.	PRESENTATION AND DISCUSSION WITH GROCERY OUTLET on a powerful way to turn your inventory into cash and build your everyday sales
4:00 – 6:30 p.m.	Offline Discussions with Grocery Outlet, Product Expo, and Happy Hour
6:30 – 8:00 p.m.	Buffet Dinner and Evening Panel: When Things Did Not Work Out

Tuesday, May 2-Day 2 Program

https://us02web.zoom.us/webinar/register/WN_kiVoY9IqRTC8lWvR9JdKtg

8:00 – 9:00 a.m.	Special NielsenIQ Sponsored Breakfast and Discussion
9:00 – 10:35 a.m.	CASE STUDIES – POSITIONING YOUR BRAND STORY – SESSION 1 Four companies will have the opportunity to present their real time case question about positioning their brand story to our panel of experienced marketing experts
10:35-10:50 a.m.	Break
10:50 a.m. – 12:30 p.m.	CASE STUDIES – POSITIONING YOUR BRAND STORY – SESSION 2
12:30 – 1:30 p.m.	Lunch Break – Breakout tables by topic
1:30 – 3:00 p.m.	CASE STUDIES – EXPERIENCES WITH E-COMMERCE Two companies will have the opportunity to present their real time case question about their experiences with e-commerce to our panel of e-commerce experts
3:00 – 3:15 p.m.	Break
3:15 – 4:45 p.m.	NCG/INFRA BUYER PANEL with Summer Auerbach, Owner of Rainbow Blossom Natural Food Markets,; Nick Auzenne, INFRA Director of Purchasing; Rebecca Lee Director of Purchasing and Merchandising, Twin Cities Co-Op Partner; and Jason Stein, NCG Category Management Director, moderated by Bob Burke and Corinne Shindelar
4:45 – 5:30 p.m.	Break
5:30 – 6:15 p.m.	Product Expo and Happy Hour
6:15 – 8:00	Buffet Dinner and Tales From the Trenches presentation with nutpods founder and CEO Madeline Haydon with Gary Hirshberg

Wednesday, May 3-Day 3 Program

https://us02web.zoom.us/webinar/register/WN_Ki7rh7s6T3uhswQ2k3ObsQ

9:00 – 11:00 a.m.	Four companies will have the opportunity to pitch to our Investor Panel
11:00 – 11:10 a.m.	Break
11:10 a.m. – 12:30 p.m.	Three companies will have the opportunity to pitch to our Investor Panel
12:30 – 1:00 p.m.	Lunch Break
1:00 – 4:15 p.m.	PITCH TO SPROUTS PURCHASING TEAM – Kim Coffin, SVP & Chief Forager, Sprouts Farmers Markets and Sprouts Purchasing team
1:05 – 2:30 p.m.	Four companies will have the opportunity to pitch their products to the Sprouts Farmers Markets purchasing team
2:25 -2:35 p.m.	Break
2:35 – 4:00 p.m.	Five companies will have the opportunity to pitch their products to the Sprouts Farmers Markets purchasing team
4:00 – 4:15 p.m.	CLOSING: KEY LEARNINGS FROM THE SPROUTS PURCHASING TEAM AND HEI WRAP-UP
4:30 – 8:00 p.m.	Naturally Boulder’s Spring Fling networking party and Shoots Showcase in the Boulder JCC’s Lobby and Gymnasium (separate ticket required, discounted for HEI attendees)