| US EST Time | NZ Standard Time | |
| Tuesday, 11/10 | Wednesday, 11/11 | Day 2 Program |
| 2:00-2:10 PM | 8:00-8:10 AM | Welcome and Logistics |
| 2:10-2:40 PM | 8:10-8:40 AM | Walter Robb – Learnings About Leadership With Heart |
| 2:40-4:10 PM | 8:40-10:10 AM | 1st MARKETING PANEL – POSITIONING YOUR BRAND STORY: Based on previously submitted case proposals, two different businesses will present their marketing, communication and positioning story for review by Kylie Bailey, Bob Burke, Madeline Haydon, Lisa King, Betsy McGinn, Andy McLeish, Walter Robb, Corinne Shindelar and Gary Hirshberg Case 1: Essano Case 2: Food is Fuel |
| 4:10-4:20 PM | 10:10-10:20 AM | Break |
| 4:20-5:50 PM | 10:20-11:50 AM | POSITIONING YOUR BRAND STORY, Part II: Case 3: House of Dumplings Case 4: Manawa Honey NZ |
| 5:50-6:00 PM | 11:50-12:00 PM | Break |
| 6:00-6:30 PM | 12:00-12:30 PM | Rapid Fire Case: One Sheep Two Sheep Ltd |
| 6:30-7:50 PM | 12:30-1:50 PM | 12:30-1:10: Betsy McGinn will speak on e-Comm Do’s and Don’ts Download Winning in USA eCommerce (PDF) 1:10-1:50: Stephen Hennessy of Orgain will present his company’s experience in contending with COVID realities and particularly how they used e-Comm to grow their business in 2020 Download Stephen Hennessey’s presentation (PDF) |
| 7:50-8:00 PM | 1:50-2:00 PM | Summary and Day 2 Wrap-up with Gary Hirshberg |
