In 2023, the future of social media starts and stops with TikTok content. How do you create relevant creative that drives results? How do you scale your media spend on TikTok efficiently? Can TikTok short form video content replace your Instagram content? Oliver Bogner, of Team GO, shared his Expert Tips and Tricks for Optimizing TikTok in a HEI workshop that’s now available on-demand. Learn more about how marketers should be focused on short form video content to drive results. stronger sales future.