REMINDER: ALL TIMES ARE MOUNTAIN DAYLIGHT (DENVER) TIME
Thursday, May, 6 | Program |
9:00-9:15 AM | Welcome and Logistics |
9:15-11:00 AM | POSITIONING YOUR BRAND STORY I Panelists: Gary Hirshberg, Bob Burke (Principal, Natural Products Consulting LLC), Leslie Freeman & Dagny Scott (co-principals Fearless Unlimited), Annalea Krebs (CEO and Cofounder, Social Nature), Madeline Haydon (Founder and CEO, nutpods), Betsy McGinn (Founder McGinn eComm), Corinne Shindelar, and Walter Robb Case 1: Plantraw Case 2: Nature’s Turn – Min Ge |
11:00-11:15 AM | Lunch Break |
11:15-1:00 PM | POSITIONING YOUR BRAND STORY II Case 3: Global Village Foods – Wangene Hall Case 4: Off Our Rocker Cookies – Nanci Gelb and Terri Tsagaris |
1:00-1:10 PM | Break |
1:10-2:30 PM | eCOMM PANEL Panelists: Gary Hirshberg, Patrick Coyle (VP of Marketing, nutpods), Stephen Hennessey (Chief Growth Officer, Orgain), Jennifer Krupey (VP of Marketing, Cali’Flour Foods), Betsy McGinn Case 1: Localvore – Dan White Case 2: Read the Ingredients – Bobbi Giudicelli |
2:30-3:00 PM | Guest Speaker: Danny Meyer, CEO, Union Square Hospitality Group, Founder, Shake Shack (Reflections on surviving COVID turmoil) |
3:00-3:10 PM | Day 2 Wrap-up and Concluding Remarks |