REMINDER: ALL TIMES ARE MOUNTAIN DAYLIGHT (DENVER) TIME

Thursday, May, 6Program
9:00-9:15 AMWelcome and Logistics
9:15-11:00 AMPOSITIONING YOUR BRAND STORY I
Panelists: Gary Hirshberg, Bob Burke (Principal, Natural Products Consulting LLC), Leslie Freeman & Dagny Scott (co-principals Fearless Unlimited), Annalea Krebs (CEO and Cofounder, Social Nature), Madeline Haydon (Founder and CEO, nutpods), Betsy McGinn (Founder McGinn eComm), Corinne Shindelar, and Walter Robb
Case 1: TBD
Case 2: TBD
11:00-11:15 AMLunch Break
11:15-1:00 PMPOSITIONING YOUR BRAND STORY II
Case 3: TBD
Case 4: TBD
1:00-1:10 PMBreak
1:10-2:30 PMeCOMM PANEL
Panelists: Gary Hirshberg, Patrick Coyle (VP of Marketing, nutpods), Stephen Hennessey (Chief Growth Officer, Orgain), Jennifer Krupey (VP of Marketing, Cali’Flour Foods), Betsy McGinn
2:30-3:00 PMGuest Speaker: Danny Meyer, CEO, Union Square Hospitality Group, Founder, Shake Shack (Reflections on surviving COVID turmoil)
3:00-3:10 PMDay 2 Wrap-up and Concluding Remarks