REMINDER: ALL TIMES ARE MOUNTAIN DAYLIGHT (DENVER) TIME

Thursday, May, 6Program
9:00-9:15 AMWelcome and Logistics
9:15-11:00 AMPOSITIONING YOUR BRAND STORY I
Panelists: Gary Hirshberg, Bob Burke (Principal, Natural Products Consulting LLC), Leslie Freeman & Dagny Scott (co-principals Fearless Unlimited), Annalea Krebs (CEO and Cofounder, Social Nature), Madeline Haydon (Founder and CEO, nutpods), Betsy McGinn (Founder McGinn eComm), Corinne Shindelar, and Walter Robb

Case 1: Plantraw
Case 2: Nature’s Turn – Min Ge
11:00-11:15 AMLunch Break
11:15-1:00 PMPOSITIONING YOUR BRAND STORY II
Case 3: Global Village Foods – Wangene Hall
Case 4: Off Our Rocker Cookies – Nanci Gelb and Terri Tsagaris
1:00-1:10 PMBreak
1:10-2:30 PMeCOMM PANEL
Panelists: Gary Hirshberg, Patrick Coyle (VP of Marketing, nutpods), Stephen Hennessey (Chief Growth Officer, Orgain), Jennifer Krupey (VP of Marketing, Cali’Flour Foods), Betsy McGinn

Case 1: Localvore – Dan White
Case 2: Read the Ingredients – Bobbi Giudicelli
2:30-3:00 PMGuest Speaker: Danny Meyer, CEO, Union Square Hospitality Group, Founder, Shake Shack (Reflections on surviving COVID turmoil)
3:00-3:10 PMDay 2 Wrap-up and Concluding Remarks