| US EST Time | NZ Standard Time | |
| Tuesday, 11/15 | Wednesday, 11/16 | Day 2 Program |
| 2:00-2:10 PM | 8:00-8:10 AM | Welcome and Logistics |
| 2:10-2:40 PM | 8:10-8:40 AM | “Tales from the Trenches” with Craig Mount, Co-Founder of Nerdy Nuts. |
| 2:40-3:25 PM | 8:40-9:25 AM | 1st MARKETING PANEL – POSITIONING YOUR BRAND STORY: Based on previously submitted case proposals, two different businesses will present their marketing, communication and positioning story for review by Bob Burke, Hallie Bonnar, Leslie Freeman, Lisa King, Betsy McGinn, Dagny Scott, Corinne Shindelar, Gary Hirshberg, and more to be added Case 1: The New Zealand Casings Company – Christie McCarthy, presenter |
| 3:30-4:15 PM | 9:30-10:15 AM | Case 2: Koru Adventures – Marios Gavalas, presenter |
| 4:20-4:30 PM | 10:20-10:30 AM | Break |
| 4:30-5:15 PM | 10:30-11:15 AM | 2nd MARKETING PANEL – POSITIONING YOUR BRAND STORY, Part II: Case 3: TranzAlpine Organics Ltd – Yuriy Soshnikov, presenter |
| 5:20-6:05 PM | 11:20-12:05 PM | Q&A with Kim Coffin, SVP, Chief Forager, Sprouts Farmers Market |
| 6:05-6:25 PM | 12:05-12:25 PM | Break for people to grab their lunches/dinners |
| 6:25-7:50 PM | 12:25-1:50 PM | SEIZING OPPORTUNITIES (and avoiding pitfalls) in E-COMMERCE – with Madeline Haydon, Betsy McGinn and Stephen Hennessy. Michael Bell, CEO of Manukora and Nick Hammond of Spring Sheep Milk Co. will present their company’s experiences for comments and conversation. |
| 7:50-8:00 PM | 1:50-2:00 PM | Summary and Day 2 Wrap-up with Gary Hirshberg |
| 4:00-8:00PM | Neudorf Vineyards – Tour and dinner |
Schedules and speakers are subject to change.
