REMINDER: ALL TIMES ARE MOUNTAIN DAYLIGHT (DENVER) TIME
| Tuesday, May 10 | Program |
| 9:00-9:05 AM | Welcome and Logistics |
| 9:05-10:35 AM | POSITIONING YOUR BRAND STORY I Panelists: Bob Burke (Principal, Natural Products Consulting LLC), Leslie Freeman and Dagny Scott (Co-founders, Fearless Unlimited), Ryan Pintado-Vertner, (Founder & CEO, Smoketown), Corinne Shindelar (Principal, All Natural Strategies), Betsy McGinn (Founder McGinn eComm) and Walter Robb, (Founder, Stonewall Robb Investors, former co-CEO Whole Foods Markets) Case 1: Hillside Sauce – Kamaal Jarrett, presenter Case 2: Cofo Provisions – Celestia Howe, presenter |
| 10:35-11:50 AM | Lunch Break |
| 10:50-12:10 PM | POSITIONING YOUR BRAND STORY II Case 3: P.S. Snacks – Nikki Azzara, presenter Case 4: Snoooze® – Richard Ross, presenter |
| 12:10-12:25 PM | Break |
| 12:25- 1:55 PM | eCOMM PANEL Panelists: Betsy McGinn, Stephen Hennessy (Chief Growth Officer, Orgain), Chelsea Jones (Co-Founder, Chelsea & Rachel Co.), Jessica Linhart (Director of ECommerce, Orgain) and Luke Tierney (Director of ECommerce, Eco D2C) Case 1: Beyond Microgreens – Stephen Cowan, presenter Case 2: Wild Clean – Chris Mears, presenter |
| 2:00-2:45 PM | Guest Speaker: Shazi Visram, Founder and Chief Mom Healthybaby.com |
| 2:45-3:00 PM | Day 2 Wrap-up and Concluding Remarks |
Schedule and speakers are subject to change.